Description
Work from Home (WFH) – Remote work must be performed while residing in California…
CIAT Location: San Diego, CA
Reports to: VP of Strategy & Analytics
Status: Non-exempt
Employment Type: Full-time
The SEO Coordinator plays an important role in supporting our organic search engine optimization efforts. This role will develop and execute on-page and off-page SEO improvements to drive improvements in search engine rankings, traffic acquisition, new student applications, and enrollments. The SEO Coordinator will work collaboratively with multiple departments to support keyword research, content generation, and organic performance analysis across the student lifecycle.
Responsibilities:
? Conduct comprehensive keyword research to identify strategic opportunities for organic growth
? Optimize website content, meta tags, and other on-site elements to align with SEO best practices
? Monitor and analyze website performance using SEO tools and data analytics platforms. Generate reports to evaluate the effectiveness of SEO strategies month to month
? Monitor Core Web Vitals and page load speed performance across multiple devices to meet benchmarks for optimal search rankings
? Analyze backlink profiles and support high-quality organic link acquisition efforts
? Collaborate with content writers and graphic designers to create, edit, and publish a variety of content types, including blog posts, articles, whitepapers, infographics, press releases, and videos. Ensure content aligns with the SEO ranking, traffic, and student enrollment objectives
? Conduct organic traffic competitive analysis to identify areas for improvement
? Stay up to date with industry trends and search engine algorithm updates to adjust strategies accordingly
? Review and proof all SEO content to ensure all Federal, State, accreditation, and institutional policies and procedures are met
Requirements
? Bachelor’s Degree in Marketing, Communications, or related field preferred
? Minimum of three years of experience in a dedicated SEO role required. Higher education industry experience is a plus
? Solid understanding of performance marketing, conversion, and online customer acquisition
? Working knowledge of HTML and CSS as it relates to SEO website maintenance tasks
? Minimum of 3 years of experience with SEO tools including SEMRush, BrightEdge, or similar platforms
? Minimum 3 years of experience using Google Analytics required
? A computer savvy and technical mindset willing to learn new systems. Proficient skills in MS Office software products, including Outlook, Word, Excel, and PowerPoint
? Strong writing skills using best practices in marketing and persuasive writing
? Possess a sincere interest in helping others achieve life goals
? Takes a customer-service-oriented approach to recruiting and retaining students and collaborating with internal departments.
? Self-motivated, goal-oriented, assertive, results-driven, high energy, and highly ethical
? Team player with a positive, can-do attitude
? Strong organizational skills with the proven ability to prioritize
? Position may require work responsibilities outside of normal business hours to accommodate business needs and deadlines
Position Type and Expected Hours of Work
Days and hours of work are Monday through Friday. Occasional weekend and evening hours may be required.
Supervisory Responsibility
This position does not have supervisory responsibilities.
Values
Values such as integrity, excellence, customer service, teamwork and mutual respect are some of those that remain constant, regardless of changes in our company. When identifying company values, it is important that those values are being demonstrated in the course of business each day. Our values set expectations for how employees and managers interact with every person while representing the company.
? We are passionate about education and student success
? We value integrity and excellence in our employees and students
? We treat ourselves and our students with dignity and respect
? We believe in and encourage innovation at our school to better help our students succeed
? We have a customer centric focus and we want people highly committed to achieving goals, where our success equals student’s success
? We are accountable for our actions, and if errors occur, we focus on preventing future errors and moving forward
? We have a growth mindset, always looking for ways to improve, with a sincere belief that every student can do better and achieve their goals
? We expect every employee to be an example of conduct and professionalism, being a role model to students and colleagues
Physical Demands
These physical demands are representative of the physical requirements necessary for an employee to successfully perform the essential functions of the job. Reasonable accommodation can be made to enable people with disabilities to perform the described essential functions.
? Ability to type, use a computer to search for information, and input information while speaking on the phone is required
? Requires daily use of a personal computer and related software applications at a workstation
? Requires completion of some tasks that require reaching, grasping, and making repetitive hand movements in the performance of daily duties
? Requires prolonged sitting and or standing at a workstation for 8+ hours per day
? Requires dependability and excellent attendance records
? Requires travel to conduct CIAT business, as needed
? The employee will be required to compute simple to simple mathematical calculations as a normal part of this role
Work Environment
While performing the responsibilities of the job, these work environment characteristics are representative of the environment the job holder will encounter. Reasonable accommodations may be made to enable people with disabilities to perform the essential functions of the job.
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.
AAP/EEO Statement
California Institute of Arts & Technology provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, California Institute of Arts & Technology complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
California Institute of Arts & Technology expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of California Institute of Arts & Technology’s employees to perform their job duties may result in discipline up to and including discharge.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time, with or without notice.
I acknowledge that I have read this job description in its entirety and have discussed the expectations of this position with my Manager. I have received a copy of this job description. I understand the duties, and am fully able to meet the requirements, and perform the essential functions of this position, with or without reasonable accommodations. I further acknowledge, and understand, this job description does not create an employment contract, and nothing contained herein alters my at-will employment status.
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